Train Hard.
Recover Smarter.
Keep Improving.
Personalized programming has to solve the right problem.
Personalized CrossFit programming is not a group workout with a few movements replaced. It should set the right volume, intensity, skill priorities, recovery, and competition timing for one athlete.
Most athletes try to force progress with more volume, more intensity, or another template. That works until recovery, skill gaps, injuries, schedule pressure, or competition demands start exposing the holes.
Your plan should account for how you train, how you recover, what you are chasing, and what your life actually allows. Scaling a generic program is not the same as being coached.
Read what actually needs to change in CrossFit training after 40 →
Here’s what changes.
You get a plan built for the athlete you are now and the athlete you are trying to become. Training, nutrition, recovery, and competition strategy stop living in separate boxes.
I watch how you respond, make adjustments when the work needs to change, and help you understand why we are doing what we are doing.
You are not buying access to a spreadsheet. You are getting coached.
I learned the expensive version myself.
I started CrossFit at 38 overweight and out of shape. The early years were not clean. I pushed too hard, missed the signals, got injured, and learned that effort without structure has a ceiling.
The rebuild is what changed everything: smarter training, better recovery, better fuel, sharper feedback, and less ego in the decision-making. That is the system that took me from late starter to seven-time CrossFit Games Masters Champion.
That is also what I coach. Not random intensity. Not a template with your name on it. A plan built to help you train hard without letting age, injury, burnout, schedule pressure, or competition demands derail the long game.
This is personal coaching, not rented programming.
Personalized CrossFit Programming
Your training is built around your goals, body, schedule, injury history, skill gaps, and competition calendar. It is not copied from a group track.
Direct Coach Access
Text me. Message me. I respond personally, watch how you're adapting, and adjust the plan when the plan needs to change.
Nutrition That Supports Performance
Real food strategy, fueling targets, and check-ins that match the training you are actually doing.
Competition Strategy
Pacing plans, event prep, peak timing, standards, and the mental approach I use to compete at the highest level.
Recovery Managed From Day One
Sleep, stress, soreness, volume, and intensity all factor into the work. Recovery is part of the program, not an afterthought.
Standards From Someone Still Competing
I'm still testing this at the Games. The work I coach is the work I trust with my own training.
Three ways to work with me
Pick the level of support you need. Every option is personal, direct, and built around how you train.
Three-month minimum. Billing interval and cancellation terms are reviewed before enrollment.
1:1 Remote Training
Custom training, direct feedback, and adjustments around your goals.
Best for: Athletes who need custom programming and direct training feedback.
See pricing details when you apply
- ✓Fully custom programming around your life, goals, and training history
- ✓Unlimited messaging — direct access to me
- ✓Real-time adjustments based on how you respond
- ✓Competition preparation and peak timing
- ✓Quarterly deep-dive progress review
Training + Nutrition
The complete system — training, fuel, recovery, and feedback working together.
Best for: Athletes who want training, fuel, and recovery managed together.
See pricing details when you apply
- ✓Everything in Remote Training
- ✓Personalized nutrition plan built around your training
- ✓Weekly nutrition check-ins and adjustments
- ✓Sleep and supplement strategy for athletes who train hard
- ✓Grocery lists, meal prep templates, real-world guidelines
- ✓Integrated adjustments so training and nutrition move together
1:1 CrossFit Nutrition Coaching
Fuel strategy for athletes who train hard and need recovery to match.
Best for: Athletes whose training is set but whose fueling and recovery need individual guidance.
See pricing details when you apply
- ✓Personalized macros and meal timing
- ✓Weekly check-ins with direct feedback from me
- ✓Ongoing food log review and adjustments
- ✓Sleep optimization and supplement guidance
- ✓Grocery lists and restaurant strategies that work
What 1:1 coaching changes.
- Is Jason Grubb Fitness the same as Bolder Athlete?
- No. Jason Grubb Fitness is personalized 1:1 coaching with custom programming and direct access to Jason Grubb. Bolder Athlete is structured programming athletes can follow on their own.
- Who is Jason Grubb Fitness built for?
- It is built for serious athletes who want individual coaching, structured training, nutrition guidance, recovery strategy, and competition preparation.
- What does personalized CrossFit programming change?
- Personalized CrossFit programming adjusts training volume, intensity, movement selection, skill priorities, recovery, and competition timing around one athlete instead of scaling a generic group plan.
- Can CrossFit coaching work remotely?
- Yes. Remote CrossFit coaching combines custom programming, direct messaging, training feedback, planned reviews, and adjustments based on how the athlete responds to the work.
Five days. One athlete. No guesswork.
A private performance intensive built to identify what is limiting you, coach the details in person, and leave you with a precise 90-day plan. Four to six weeks are accepted each year.
The Application Process
Apply
Takes 4 minutes. Tell me about your goals and where you are right now.
Connect
I personally review every application. If it's a fit, we connect to make sure we're aligned.
Start
You decide. No pressure. If you're in, we build your plan and get to work.
Stop guessing. Get coached.
Apply, tell me where you are, and I’ll tell you if one of these coaching options is the right fit.
I coach a small roster personally. If I’m full, I’ll tell you.